Do you give your clients the full Disney Experience? No, I don’t mean wearing silly costumes!
What I mean is this…
Everyone one at Disney is made to feel special – like they are the most welcomed guest. At restaurants they always exceed expectations for waiting times and nothing is too much trouble. Every day is a special day, a celebration.
I’ve seen behind the scenes I’ve studied their operations as both a customer and student and I think we could do worse than to learn from Disney. So here is my ‘Disney Client Charter’ that I think we should all follow in our PT work and the world may even be a better place if we followed it always in all walks of life!
- Focus on your client – they are the most important thing in your life and theirs in each and every session and contact. Make them feel special.
- Exceed expectations – always be just a few minutes (too early is poor service too) early and never rush clients off at the end of sessions (think carefully when you plan back to back clients).
- Smile – oh, yes we often forget this one but it goes a long way and not just face to face but if you smile before you pick up the phone it makes a difference to your voice and attitude.
- End on a high – congratulate your client on all their hard work and send them off with a smile on their face, that way they’ll want to come back!
So if you want a ‘Happy Ever After ending’ – follow the Disney charter!
